Evesto
Launching EVesto: empowering success in the EV Industry
Year
2024
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
Nick Boon
What we delivered
Brand Strategy
Art Direction
Brand Identity
Web Design
Web Development
Service
Brand
Digital
Industry
Technology, AI and SaaS
Evesto
Launching EVesto: empowering success in the EV Industry
Year
2024
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
Nick Boon
What we delivered
Brand Strategy
Art Direction
Brand Identity
Web Design
Web Development
Service
Brand
Digital
Industry
Technology, AI and SaaS
Evesto
Launching EVesto: empowering success in the EV Industry
Year
2025
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Service
Brand
Industry
Technology, AI and SaaS
About
We are thrilled to have collaborated with Longship, a dynamic scale-up in the electric vehicle industry, to craft the new brand identity and website for their platform EVesto.
About
We are thrilled to have collaborated with Longship, a dynamic scale-up in the electric vehicle industry, to craft the new brand identity and website for their platform EVesto.
About
We are thrilled to have collaborated with Longship, a dynamic scale-up in the electric vehicle industry, to craft the new brand identity and website for their platform EVesto.
Together, we aimed to position EVesto as a leading charge point operating (CPO) platform in the rapidly expanding EV market, leveraging our expertise to create a brand that resonates with Longship’s vision and values.
Together, we aimed to position EVesto as a leading charge point operating (CPO) platform in the rapidly expanding EV market, leveraging our expertise to create a brand that resonates with Longship’s vision and values.
Together, we aimed to position EVesto as a leading charge point operating (CPO) platform in the rapidly expanding EV market, leveraging our expertise to create a brand that resonates with Longship’s vision and values.
Brand
We are standing on the verge of a transformative shift, where Electric Vehicles (EVs) are poised for exponential growth and widespread adoption in an increasing number of countries by 2035. The future of EV charge point operations demands autonomous management and affordability.
Brand
We are standing on the verge of a transformative shift, where Electric Vehicles (EVs) are poised for exponential growth and widespread adoption in an increasing number of countries by 2035. The future of EV charge point operations demands autonomous management and affordability.
Brand
We are standing on the verge of a transformative shift, where Electric Vehicles (EVs) are poised for exponential growth and widespread adoption in an increasing number of countries by 2035. The future of EV charge point operations demands autonomous management and affordability.
An ambitious Dutch venture Longship intelligently anticipated this trend by developing a low-cost, no-commission, plug & play Software-as-a-Service (SaaS) solution, which they named EVesto, to empower any business to be a successful charging business. Already being present on three continents and in over thirty countries, Longship recognized the need to elevate their platform’s brand presence to further accelerate their scaling efforts.
Drawing inspiration from EVesto's mission to empower charge point operators, we developed a simple yet powerful brand concept: "We empower." This idea guided our approach to every aspect of the brand, from the logo design to the color palette and iconography.
An ambitious Dutch venture Longship intelligently anticipated this trend by developing a low-cost, no-commission, plug & play Software-as-a-Service (SaaS) solution, which they named EVesto, to empower any business to be a successful charging business. Already being present on three continents and in over thirty countries, Longship recognized the need to elevate their platform’s brand presence to further accelerate their scaling efforts.
Drawing inspiration from EVesto's mission to empower charge point operators, we developed a simple yet powerful brand concept: "We empower." This idea guided our approach to every aspect of the brand, from the logo design to the color palette and iconography.
An ambitious Dutch venture Longship intelligently anticipated this trend by developing a low-cost, no-commission, plug & play Software-as-a-Service (SaaS) solution, which they named EVesto, to empower any business to be a successful charging business. Already being present on three continents and in over thirty countries, Longship recognized the need to elevate their platform’s brand presence to further accelerate their scaling efforts.
Drawing inspiration from EVesto's mission to empower charge point operators, we developed a simple yet powerful brand concept: "We empower." This idea guided our approach to every aspect of the brand, from the logo design to the color palette and iconography.
Connecting the logo with the brand concept of empowerment
We based the logo concept of EVesto on the Celtic Ailm symbol, which represents strength and endurance and can be interpreted as a symbol of progress and forward movement. It conveniently resembles the Plus Sign which symbolizes positivism, power, and, in classical electrodynamics, the positive electric charge. In the logo exploration process we also wanted to include the idea of the negative charge, which we conceptualized as the negative space in the middle of the Plus, aligning perfectly with the brand concept of empowerment.
Connecting the logo with the brand concept of empowerment
We based the logo concept of EVesto on the Celtic Ailm symbol, which represents strength and endurance and can be interpreted as a symbol of progress and forward movement. It conveniently resembles the Plus Sign which symbolizes positivism, power, and, in classical electrodynamics, the positive electric charge. In the logo exploration process we also wanted to include the idea of the negative charge, which we conceptualized as the negative space in the middle of the Plus, aligning perfectly with the brand concept of empowerment.
Connecting the logo with the brand concept of empowerment
We based the logo concept of EVesto on the Celtic Ailm symbol, which represents strength and endurance and can be interpreted as a symbol of progress and forward movement. It conveniently resembles the Plus Sign which symbolizes positivism, power, and, in classical electrodynamics, the positive electric charge. In the logo exploration process we also wanted to include the idea of the negative charge, which we conceptualized as the negative space in the middle of the Plus, aligning perfectly with the brand concept of empowerment.
A color palette to embody laser focus
The color palette of EVesto has a vibrant yellow color as the main protagonist. It is a color that does not go unnoticed and elicits the strength and focus that the brand aims to convey. It also represents optimism and confidence, qualities that define both EVesto and their clients. The color palette was further constructed with black, white and gray tones to establish contrast and balance with the energetic yellow, creating a professional look as a result.
A color palette to embody laser focus
The color palette of EVesto has a vibrant yellow color as the main protagonist. It is a color that does not go unnoticed and elicits the strength and focus that the brand aims to convey. It also represents optimism and confidence, qualities that define both EVesto and their clients. The color palette was further constructed with black, white and gray tones to establish contrast and balance with the energetic yellow, creating a professional look as a result.
A color palette to embody laser focus
The color palette of EVesto has a vibrant yellow color as the main protagonist. It is a color that does not go unnoticed and elicits the strength and focus that the brand aims to convey. It also represents optimism and confidence, qualities that define both EVesto and their clients. The color palette was further constructed with black, white and gray tones to establish contrast and balance with the energetic yellow, creating a professional look as a result.
Meticulously crafted typeface for the future of technology
We’ve selected Neue Machina for the main typography, which is a powerful and meticulously crafted typeface boasting geometric features as well as apparent and deep ink traps in its heavier weights. Inspired by the aesthetics of machines, it perfectly encapsulates the forward-thinking and technological nature of EVesto's solutions. The secondary typeface, Poppins, was a practical choice for the body copy, due to its adaptability to any content with a range of weights.
Meticulously crafted typeface for the future of technology
We’ve selected Neue Machina for the main typography, which is a powerful and meticulously crafted typeface boasting geometric features as well as apparent and deep ink traps in its heavier weights. Inspired by the aesthetics of machines, it perfectly encapsulates the forward-thinking and technological nature of EVesto's solutions. The secondary typeface, Poppins, was a practical choice for the body copy, due to its adaptability to any content with a range of weights.
Meticulously crafted typeface for the future of technology
We’ve selected Neue Machina for the main typography, which is a powerful and meticulously crafted typeface boasting geometric features as well as apparent and deep ink traps in its heavier weights. Inspired by the aesthetics of machines, it perfectly encapsulates the forward-thinking and technological nature of EVesto's solutions. The secondary typeface, Poppins, was a practical choice for the body copy, due to its adaptability to any content with a range of weights.
AI generated images to inspire an innovative visual language
When thinking of the imagery for this innovative tech brand, it made sense to us to explore the possibilities of another innovative technology- the AI generated images. Combining these with curated visuals and applying a color desaturation treatment, we achieved a cohesive and cutting-edge visual language that reflects EVesto's innovation, excitement, and relevance in the industry.
AI generated images to inspire an innovative visual language
When thinking of the imagery for this innovative tech brand, it made sense to us to explore the possibilities of another innovative technology- the AI generated images. Combining these with curated visuals and applying a color desaturation treatment, we achieved a cohesive and cutting-edge visual language that reflects EVesto's innovation, excitement, and relevance in the industry.
AI generated images to inspire an innovative visual language
When thinking of the imagery for this innovative tech brand, it made sense to us to explore the possibilities of another innovative technology- the AI generated images. Combining these with curated visuals and applying a color desaturation treatment, we achieved a cohesive and cutting-edge visual language that reflects EVesto's innovation, excitement, and relevance in the industry.
Digital
Beginning with the website design, two principal objectives guided creative exploration: creating an efficient system of website components and implementing the conversion-focused User Experience flow on the homepage.
Digital
Beginning with the website design, two principal objectives guided creative exploration: creating an efficient system of website components and implementing the conversion-focused User Experience flow on the homepage.
Digital
Beginning with the website design, two principal objectives guided creative exploration: creating an efficient system of website components and implementing the conversion-focused User Experience flow on the homepage.
The digital platform has been built from scratch, translating the freshly polished EVesto brand identity into a digital experience that feels invigorating, interactive and on-brand.
The digital platform has been built from scratch, translating the freshly polished EVesto brand identity into a digital experience that feels invigorating, interactive and on-brand.
The digital platform has been built from scratch, translating the freshly polished EVesto brand identity into a digital experience that feels invigorating, interactive and on-brand.
Results
The new brand identity and website of EVesto empowers a successful international growth of the company.
There’s always a fresh new initiative around the corner, so you’ll be able to find something that aligns with your professional passions and interests.
Results
The new brand identity and website of EVesto empowers a successful international growth of the company.
There’s always a fresh new initiative around the corner, so you’ll be able to find something that aligns with your professional passions and interests.
Results
The new brand identity and website of EVesto empowers a successful international growth of the company.
There’s always a fresh new initiative around the corner, so you’ll be able to find something that aligns with your professional passions and interests.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
Goudsesingel 128
3011 KD Rotterdam
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Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service
Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service