Daalder
A design system for the cutting edge e-commerce platform
Year
2024
Project Team
William Duijzer
What we delivered
Brand Identity
User Experience Design
Design Systems
Service
Digital
Industry
Technology, AI and SaaS
Daalder
A design system for the cutting edge e-commerce platform
Year
2024
Project Team
William Duijzer
What we delivered
Brand Identity
User Experience Design
Design Systems
Service
Digital
Industry
Technology, AI and SaaS
Daalder
A design system for the cutting edge e-commerce platform
Year
2025
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Service
Brand
Industry
Technology, AI and SaaS
About
In 2012 Pionect, a Rotterdam based tech pioneer, launched Daalder- a Laravel-based e-commerce platform. They continued to push the technology further, bringing out an updated version of the platform each year.
About
In 2012 Pionect, a Rotterdam based tech pioneer, launched Daalder- a Laravel-based e-commerce platform. They continued to push the technology further, bringing out an updated version of the platform each year.
About
In 2012 Pionect, a Rotterdam based tech pioneer, launched Daalder- a Laravel-based e-commerce platform. They continued to push the technology further, bringing out an updated version of the platform each year.
A decade later Daalder reached a point where it was fully functioning and ready to challenge the existing e-commerce giants like WooCommerce and Shopify.
We collaborated with Pionect to create a design system for their cutting edge e-commerce platform. Elevating its visual identity and ensuring it is consistently applied throughout, we enabled Daalder to confidently compete at the top level.
A decade later Daalder reached a point where it was fully functioning and ready to challenge the existing e-commerce giants like WooCommerce and Shopify.
We collaborated with Pionect to create a design system for their cutting edge e-commerce platform. Elevating its visual identity and ensuring it is consistently applied throughout, we enabled Daalder to confidently compete at the top level.
A decade later Daalder reached a point where it was fully functioning and ready to challenge the existing e-commerce giants like WooCommerce and Shopify.
We collaborated with Pionect to create a design system for their cutting edge e-commerce platform. Elevating its visual identity and ensuring it is consistently applied throughout, we enabled Daalder to confidently compete at the top level.
Digital
One of the first things we improved was the contrast of the colour palette. We toned down the darker blues a bit further and brightened the orange with a subtle gradient effect. This laid a foundation for a better navigation through the platform where we use different colour shades for different interactive elements and states within the interface.
Digital
One of the first things we improved was the contrast of the colour palette. We toned down the darker blues a bit further and brightened the orange with a subtle gradient effect. This laid a foundation for a better navigation through the platform where we use different colour shades for different interactive elements and states within the interface.
Digital
One of the first things we improved was the contrast of the colour palette. We toned down the darker blues a bit further and brightened the orange with a subtle gradient effect. This laid a foundation for a better navigation through the platform where we use different colour shades for different interactive elements and states within the interface.
Gradient mesh to enhance brand individuality
We've added a gradient mesh with smooth and malleable colour transitions as an asset to give the platform of Daalder a better sense of individuality. We used it as a background of the main menu and in the login screen, which really transformed the aesthetic feel of the user interface.
Gradient mesh to enhance brand individuality
We've added a gradient mesh with smooth and malleable colour transitions as an asset to give the platform of Daalder a better sense of individuality. We used it as a background of the main menu and in the login screen, which really transformed the aesthetic feel of the user interface.
Gradient mesh to enhance brand individuality
We've added a gradient mesh with smooth and malleable colour transitions as an asset to give the platform of Daalder a better sense of individuality. We used it as a background of the main menu and in the login screen, which really transformed the aesthetic feel of the user interface.
Striking a balance between character and readability
Typography-wise, we went for two different options. For the titles we selected ‘Sora’ typography which shows character and is more recognizable. And ‘Inter’ for the body text which is very suitable for the computer screens because it aids in readability of mixed-case and lower-case text.
Striking a balance between character and readability
Typography-wise, we went for two different options. For the titles we selected ‘Sora’ typography which shows character and is more recognizable. And ‘Inter’ for the body text which is very suitable for the computer screens because it aids in readability of mixed-case and lower-case text.
Striking a balance between character and readability
Typography-wise, we went for two different options. For the titles we selected ‘Sora’ typography which shows character and is more recognizable. And ‘Inter’ for the body text which is very suitable for the computer screens because it aids in readability of mixed-case and lower-case text.
Building an atomic design system to easily manage it all
Once the visual design was ready we could start building a collection of elements that are interconnected, easily maintainable and sustainable. The original platform had a multitude of functional assets, from simple buttons to complex filters and tables.
This high number nudged us to create an atomic design system, as a helpful overview of the content. We started by updating the smallest assets and continued to work towards the largest components of the platform.
Building an atomic design system to easily manage it all
Once the visual design was ready we could start building a collection of elements that are interconnected, easily maintainable and sustainable. The original platform had a multitude of functional assets, from simple buttons to complex filters and tables.
This high number nudged us to create an atomic design system, as a helpful overview of the content. We started by updating the smallest assets and continued to work towards the largest components of the platform.
Building an atomic design system to easily manage it all
Once the visual design was ready we could start building a collection of elements that are interconnected, easily maintainable and sustainable. The original platform had a multitude of functional assets, from simple buttons to complex filters and tables.
This high number nudged us to create an atomic design system, as a helpful overview of the content. We started by updating the smallest assets and continued to work towards the largest components of the platform.
Results
Consistency and harmony within the product and brand ecosystem.
As Daalder continues to evolve as a product, a design system we delivered helps the team of Pionect’s digital engineers to work more efficiently, because they can build new platform components out of the predefined assets. This ensures consistency and harmony within the product and brand ecosystem.
Results
Consistency and harmony within the product and brand ecosystem.
As Daalder continues to evolve as a product, a design system we delivered helps the team of Pionect’s digital engineers to work more efficiently, because they can build new platform components out of the predefined assets. This ensures consistency and harmony within the product and brand ecosystem.
Results
Consistency and harmony within the product and brand ecosystem.
As Daalder continues to evolve as a product, a design system we delivered helps the team of Pionect’s digital engineers to work more efficiently, because they can build new platform components out of the predefined assets. This ensures consistency and harmony within the product and brand ecosystem.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
Goudsesingel 128
3011 KD Rotterdam
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Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service
Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service